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NAP consistency checklist.
NAP is your name, address and phone number. This checklist walks you through choosing one correct version and making Google, your website, maps and directories match it. Ticks are not saved, and you can print the list.
0 of 20 done.
Ticks stay in this browser tab only. Nothing is saved or sent.
Why it matters
A wrong phone number is a lost call, and mismatched listings make it harder for search engines to be sure which business is which. The reasoning, with a table of what to standardise, is in NAP consistency: keep your business details the same.
Related
Reviews attach to your Google profile, so fix duplicates before you ask for more: how to get more Google reviews. The Social & Local Wizard covers directories and posts in the Complete AI Growth Studio plan; listings also come with the AI Voice + Review Wizard plan.
Common questions
- What is NAP?
- Name, address and phone number: the core details of a local business as they appear on Google, maps, directories and your website.
- Why check it?
- Mismatched details send customers to wrong numbers and make it harder for search engines to treat your listings as one business. It is basic upkeep for local visibility.
- I hide my address. Does this still apply?
- Yes. Keep the address hidden consistently, and make your name, phone number and service area the same everywhere.
- Does this save my answers?
- No. Ticks live in the page while it is open. Nothing is stored or sent. Use the print button if you want a copy.
- How often should I run through it?
- After any change of number, address, name or hours, and a check after a month. Otherwise a quick look a couple of times a year is enough.
Would you rather not chase 70 directories?
The Social & Local Wizard keeps your details consistent across 70+ directories and schedules posts to your Google profile and social pages.